There is Fashion. There is Glamour. Then there is Flamour.
In fashion photography the purpose is to show off the clothes, most often with a beautiful model. The pose and the lighting are taylored for focus on the clothe.
In glamour photography the purpose is to show off the model, often with beautiful clothes. The poses and the lighting pull you into the curves and the beauty of the model and the clothes are an after thought.
In Flamour you combine the two. The viewers thoughts are "Wow, she is just so beautiful and those clothes look so amazing on her!"